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More French shoppers are opting for vegan proteins, according to an expert (Photo: Adobe. Do not use without permission)

More French shoppers are opting for vegan proteins, according to an expert (Photo: Adobe. Do not use without permission)

More and more French consumers are ‘directing their diets towards plant-based protein‘, according to a food expert.

Corinne Aubry-Lecomte is the industrial, innovation and quality director at Casino Group – a leading French supermarket group.

She cited a number of reasons behind the shift – including lifestyle, taste, and environmental or animal welfare concerns.

Plant-Based proteins

Aubry-Lecomte made the comments while speaking as the Beyond Burger launched in French supermarkets last month, saying: “Whether for reasons of lifestyle, taste, environmental or animal welfare concerns, more and more French consumers are directing their diet towards plant-based proteins. 

“We are always looking for products to expand our range of plant-based products and offer customers alternative choices. We’re thrilled to offer our customers the Beyond Burger and Beyond Sausage. 

French Consumers ‘Directing Their Diet Toward Vegan Protein’ Says Food Expert
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