The 430ml bottle is 100% recyclable and retails at £2.99.

The brand said the appetite for vegan and vegetarian food is at a all time high, with the number od people following a vegan diet rising by 62% in 2019.

It said the Vegan Mayo squeezy format taps into this trend, with a “plant-based product that is equally accessible and convenient to consumers”.

Hazel Detsiny, managing director for Unilever Food Solutions, said: “With summer just around the corner and barbecue season almost upon us, we’re confident that our new squeezy format will prove popular amongst shoppers who are looking to enjoy plant-based alternatives to their favourite foods, with the added convenience factor.”

Hellmann’s rolls out squeezy bottles for Vegan Mayo

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