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Smitten’s new N’Ice Cream line of frozen desserts – available locally via pick-up and delivery from Smitten stores in the Bay area, and regionally via its direct-to-consumer platform – is marketed as ‘vegan’ and lactose-free, but delivers the taste experience of dairy ice cream, said Smitten founder Robyn Sue Fisher.

We have been working hard and iterating on a vegan product for years, but I refused to put a product on the menu if I didn’t like it as much as our traditional grass-fed dairy flavors​. That all changed the first time I did a blind taste-test of the Smitten N’Ice Cream made with Perfect Day – it blew my mind. I knew, then and there, we were ready.”

‘I did a blind taste-test of the Smitten N’Ice Cream made with Perfect Day… it blew my mind’

While the concept of ‘vegan dairy proteins’ can be hard to get your head around (Perfect Day’s milk proteins are identical to those found in dairy milk but produced via fermentation with an engineered strain of fungi), Smitten doesn’t use the term ‘dairy’ on pack.

The product label – which features the ‘made with Perfect Day’ logo and ‘non-animal whey protein isolate’ on the ingredients list – states that the dessert is lactose-free and vegan, but includes a note under the ingredients list explaining that it “contains milk protein​” and is “not suitable for people with milk protein allergies.”

The N’Ice Cream line comes in four flavors – Brown Sugar Chocolate, Fresh Strawberry, Coconut Pecan and Root Beer Float – and uses a proprietary clean label base from Perfect Day made from water, sugar, coconut oil, sunflower oil, non-animal whey protein isolate, pectin, calcium, potassium, phosphate, citrate and salt.

N’ice cream… minus the cows? Smitten teams with Perfect Day to make next-generation vegan ice cream
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