The group currently has over 1000 restaurants in the UK so the pizzas aren’t widely available, but for customers with a plant-based diet, it is the end to a long wait for a Domino’s option.
The pizzas are made from a hand-stretched vegan dough and a plant-based cheese that does not contain any dairy or animal-derived products.
The two flavours are a vegan Margherita and a Vegi Supreme, covered in mushrooms, sweetcorn, onions, green and red peppers, and tomatoes.
Almost all of Domino’s competitors already offer a vegan pizza option on their menu; there were rumours of a trial vegan pizza being tested in 2019.
But it has taken until now for the business to be satisfied with the quality, according to Aman Prasher, the chief “vegan dough developer”.
Prasher says: “Our vegan offering has been a while coming because we’re determined to make sure it’s full of our iconic Domino’s flavour. We might not be first but we’re always the best – no compromises.
“Our dedicated pizza chefs are incredibly excited for our fans to try this new and improved latest dough as we believe we’ve nailed it”.
The brand says if the pizza is a success in the limited number of stores, it will be rolled out nationwide. The pizzas are priced the same as non-vegan options.
Although the pizzas will be produced to avoid any contamination, they will still be made in the same factories as those pizzas with animal products.
The restaurants where the vegan pizza is currently available include: Maida Vale, Hendon, Golders Green, Woolwich, Finchley Road, Farnborough (central and fernhill), Liverpool Aintree, Formby, Ormskirk, Haslemere, Bordon, Cheshunt, Aldershot, Hindhead, Waltham Abbey, Market Weighton, Frimley, Chester Le Street, Scarborough, South Shields, Sunderland (north and south), Washington, Houghton-le-Spring, Bristol Filton, Ipswich Kesgrave, Maidstone, Corby, Wantage, Bromborough, Glasgow (Govan, Renfrew, Battlefield and Giffnock), Poole Waterloo Road, Sherburn, Reading, Milton Keynes, Waterlooville, Belfast, Dublin, Exmouth and Cork.
Unlike many other fast-food brands, Domino’s did not halt all production during the coronavirus lockdown period.
Other brands, like McDonald’s, Burger King and Nando’s have all reopened since their doors were closed for an extended period of time.
Restaurants are now allowed to sell food to customers but they are not allowed to have sit-in customers – only delivery and takeaway.
Some brands have implemented their own Covid-secure rules. For example, a spokesperson for Nando’s said: “Drivers are being instructed to maintain social distancing when waiting to pick up orders, restaurant staff will hand over food whilst maintaining social distancing, and contactless delivery will be available upon request.”