Gosh! surveyed 2,000 adults on plant-based foods (Photo: Adobe. Do not use without permission)

Gosh! surveyed 2,000 adults on plant-based foods (Photo: Adobe. Do not use without permission)

One in five Brits think foods can only be classed as plant-based if ‘they’re green in color’.

The data comes after vegan food brand Gosh! surveyed 2,000 adults via OnePoll to ‘explore common misconceptions surrounding plant-based foods’.

‘More natural’

It found that 68 percent of respondents had tried plant-based foods including tofu and mock meats – and a quarter of those were, or would be, inspired to try plant-based products because they perceived them to be ‘more natural’ than other food items.

Additionally, 27 percent think plant-based foods are lower in salt than other foods and half of the respondents think they are lower in saturated fat.

A ‘broader’ understanding

According to The Sun, William Topp, Marketing Manager at Gosh!, said: “More than 19 million Brits have adopted a flexitarian diet, and more than a quarter of new U.K food products launched in 2019 were labeled as vegan.

“So, it’s increasingly important that consumers have a broader understanding of the ingredients found in most vegan or vegetarian options.

1 In 5 Brits Think Foods Are Only Plant-Based ‘If They’re Green’, Says New Study

Post navigation


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: