As this hasn’t quite been the year most of us expected it to be, it’s currently quite hard to imagine what Christmas 2020 will actually be like for most. As some retailers have started to look ahead, Asda has revealed its Christmas trends and a sneak peek of what customers can expect to see in stores this festive season. We will warn you, you’ll possibly be quite hungry after reading this…
You can expect these delights to drop into stores and online between October and December.
To find your nearest Asda, we’ve popped the store locator here for ease. You’ll also find opening and closing time information listed there as well. You can also expect these items to be available on Asda’s website at asda.com.
For those customers who are making a mindful decisions on who they celebrate with, how they spend their money, and what they consume, Asda have included a range for those who are slightly more conscious of their impact.
Research has shown 2% have adopted a meat-free diet and more becoming ‘flexi-tarian’. This year, Asda has seen a 275% increase in customers searching for vegan food products on its website. After the success of last year’s meat-free favourites such as the Extra Special Festive Vegan Wellington, this year Asda will launch 48 delicious vegan options, from canapés to centrepieces, ensuring there’s something for everyone this Christmas.
This includes an Extra Special Vegan Bao Bun Selection.
These fluffy vegan Bao Buns are filled with fragrant Asian flavours and spices, including BBQ jackfruit, Char Sui Mushroom and Massaman Vegetable.
Not only that but a Vegan ‘Turkey’ Stuffed Joint. Brimming with a caramelised onion and herb stuffing, this soya-based joint is the perfect pick for vegans this Christmas.
Sprinkled with cracked black pepper and topped with a bay leaf, the succulent joint is perfectly paired with vegetables and roasted potatoes for a delicious festive feast.
Asda’s Vegan Yule Log with Chestnuts and Cranberries is a yummy meat-free option that’s about to make your mouth water.
The meatloaf-inspired centrepiece is a must. Meat-free mince is combined with chestnuts and cranberries, wrapped in puff pastry and topped with a sage and onion herb sprinkle.
To ensure customers can make a proper toast this Christmas, Asda will add two new lines to its soft drinks range that it expects to see fly off the shelves; Sparkling White and Red Grape Juice with only 50 calories per serving – simply pour into a champagne flute and enjoy.
As for traditional Christmas flavours, Asda is reinventing them this year. All the familiar classics have been given a modern, botanical twist. There will be a strong focus on cherry, orange and spiced ginger that is sure to give customers that extra special Christmassy feeling.
New to Asda for Christmas 2020, but a recipe dating back to 1925, they are releasing an Extra Special Sour Cherry Nougat.
The indulgent nougat is made in the Bergamo region of Northern Italy by the third generation of this family company who only use exceptional ingredients and use traditional methods. Whipped egg whites give it a soft and decadent texture, then it’s filled with roasted hazelnuts and almonds and swirled with sour cherry paste, before being hand finished with a scattering of Italian Amarena sour cherries.
For your vegan guests, there’s the Vegan Christmas Cottage Duo.
This delectable and creamy dessert duo is filled with dark morello cherry compote and chocolate mousse, has a tiffin base made with chopped dates, raisins and dark chocolate and a luxurious dark chocolate shell with a gold lustre.
And for those who want a showstopping masterpiece when it comes to pudding, there’s the Extra Special Night Sky Chocolate Orange Gateau.
This tempting cake has layers of chocolate sponge soaked with an orange liquor, dark chocolate orange flavoured ganache, creamy orange curd, chocolate mascarpone cheesecake and a dark chocolate mirror glaze – all topped with hand moulded decorations – perfect for celebrating with family and friends over the festive period.
Asda is the home of novelty, consistently creating quirky new products to bring a smile to customers faces, with previous Christmas classics including Roddy the Reindeer and Pip the Penguin. Even more so this year, customers are craving products that are injected with fun, to provide light relief and surprise and delight loved ones. Asda has super-charged its novelty range of products to add extra excitement throughout the festive season and on the big day.
The kids won’t be turning their noses up at the sprouts this year, as Asda introduces Bruce the Brussel Sprout Cake, with layers of moist chocolate sponge with a delicious chocolate frosting and topped with a festive Santa hat – helping ensure everyone enjoys eating their festive greens this year.
Almost too adorable to eat, what about serving up Reindeer Crumpets?
They are a must-have on every breakfast table this festive season. Perfect for the whole family but little ones particularly, these fluffy crumpets are delicious when slathered with butter and a spread of jam.
For those of us who feel Christmas isn’t complete without a pig in blanket (or five), Asda has created some Extra Special Pigs on Fire.
These are a spicy twist on a festive classic. Made with prime cuts of British pork and blended with Carolina Reaper hot chillies, these fiery sausages are sat in a jalapeno and wrapped in oak-smoked streaky bacon – ideal for chilli lovers and flavour hunters.
As Christmas may well be the first time that extended families have had the chance to come together, there will be a desire to create extra special show-stopping spreads that don’t require hours of preparation. Convenience will be paramount this year, so customers can spend more time reconnecting with their loved ones. From a one hour cook turkey to party food that cooks straight from the freezer, Asda has thought of all the time saving hacks so customers can relax and enjoy the day. Finally our prayers have been answered.
The Extra Special Easy Carve Turkey Centrepiece is the ultimate turkey treat that’s bursting with festive flavours.
This convenient solution combines a juicy turkey breast joint with deboned turkey thighs which are stuffed with a pork, bramley apple and cranberry stuffing and wrapped in layers of maple cured bacon. This centrepiece comes in a foil tray ready to go in the oven, and comes with turkey gravy made from the cooking juices for added depth of flavour.
For those who aren’t the greatest fan when it comes to turkey at Christmas, can we tempt you with the Extra Special Beef Shin?
Slow-cooked using the sous vide method for nine hours at a low temperature, this beef shin will fall off the bone when served to friends and family. Cooked in a succulent red wine and redcurrant sauce, and seasoned with garlic, rosemary and thyme, the result is a rich and sumptuous dish.
Or what about the Oriental Vegan Selection? Asda’s Vegan Oriental party food includes delicious Mini Duckless Spring Rolls, Katsu Won Tons and Vegetable Fritters.
This party mix has something tasty for everyone and can be cooked straight from the freezer. Result.
Jo Johnson, Asda’s Senior Manager for Own Brand Innovations comments: “Christmas is always the most anticipated time of year, but based on events so far in 2020, this year’s festive season may feel a little different for all of us.”
“If it’s safe to do so, Christmas will bring together loved ones from up and down the country looking to create lasting, meaningful memories and make up for any lost time by celebrating together.”
“We’ve worked together with our suppliers to make sure customers don’t miss out on anything as we recognise that buying habits over the year have changed and customers are much more mindful of their outgoings. From great value and quality food to decorations and gifts, they’ll find everything they need under one roof at Asda”.
Do we really have to wait until Christmas to tuck into these delights?