MIAMI— Eat Me Guilt Free, the functional snack and food brand, announces the launch of two new products, Protein Bread and Protein Tortilla Wraps, to add to its repertoire of better-for-you alternatives. Just like Eat Me Guilt Free’s popular brownies, the brand’s new Protein Bread and Tortilla Wraps offer an unprecedented high-protein to low-carbohydrate ratio, making them a healthier option for people who live active lifestyles. Eat Me Guilt Free Protein Tortilla Wraps are the first functional tortilla products on the market.

“The introduction of our Eat Me Guilt Free Protein Bread and Tortilla Wraps will allow us to enter a new better-for-you category and further meet a growing consumer demand,” said Cristie Besu, Founder & CEO of Eat Me Guilt Free. “We know the importance of high-protein for a healthy lifestyle, but we are not willing to sacrifice taste to get there. Our brand was created to answer the demand for functional foods that still taste great.”

Eat Me Guilt Free Protein Bread is a functional bread that staves off hunger for a longer period of time than other competing “healthy” breads on the market. Made with simple ingredients, Eat Me Guilt Free Protein Bread is vegan, contains 12 grams of nourishing protein, less than one gram of sugar, and 140 calories per two-slice serving. The only functional wrap products on the market, Eat Me Guilt Free Protein Tortilla Wraps boast 9 grams of protein per serving for a protein-rich, delicious flour tortilla substitute. Perfect for sandwiches, quesadillas, crepes and more, these vegan tortillas contain only 14 grams of carbohydrates and are 130 calories each.

Eat Me Guilt Free Protein Bread and Protein Tortilla Wraps join the brand’s existing portfolio of functional brownies and snacks. The convenient, portable, better-for-you brownies became the #1 grab-and-go item at Vitamin Shoppe locations nationwide in early 2020 after having been on shelves for only 6 months. Eat Me Guilt Free Brownies come in a variety of flavors including Original Chocolate Brownie, Peanut Butter Bliss, Birthday Cake, Red Velvet and Cinnamon, as well as seasonal and coveted limited edition flavors. Eat Me Guilt Free also offers its Vegan AF Cookie, which is a plant-based vegan alternative to cookies that tastes like the real thing.

Eat Me Guilt Free Protein Bread, Tortillas, Brownies and Cookies are available for purchase on and Products are also available at over 3,000 independent retailers nationwide and in all Vitamin Shoppe locations.

About Eat Me Guilt Free

Eat Me Guilt Free is a brand committed to creating functional better-for-you snacks, and provides a solution for health-conscious people who strive to live a healthy and active lifestyle without sacrificing their favorite foods. Eat Me Guilt Free brownies and snacks, bread, and tortilla wraps offer an unprecedented protein to carbohydrate ratio, making them a high-protein, low-carb alternative to traditional snacks and foods. The brand never sacrifices taste and texture when creating original recipes using quality ingredients and baked in small batches by artisanal bakers. Eat Me Guilt Free’s meticulously designed protein to carbohydrate ratio makes its products safe to eat any time of day to fuel properly and perform at your best. A convenient, portable snack for a healthier on-the-go option, Eat Me Guilt Free fills a gap in the market for an alternative to sweets that people can feel good about putting into their bodies.  To learn more please visit

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Eat Me Guilt Free Debuts Protein Bread and Tortilla Wraps

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